Sparkler Sonic Toothbrush sells itself as a sassy, classy electric toothbrush they say you can keep in your purse and take with you wherever you go. They tout it has 22,000 brush strokes per minute and they add it will whiten your teeth 2 shades.

But what is a “sonic” toothbrush, and is this something you really need? Read on for all the sparkly details.

The Sparkler Sonic Toothbrush Pitch

They are clearly marketing this toothbrush towards busy women who like to have a bright smile at all times. The product comes in a glittery case (that’s the “sparkle”) and boast it has 22,000 strokes-per-minute (that’s the “sonic”). They show women pulling it out of their purse for use at the office, the gym, or a night on the town.

What Is a Sonic Toothbrush?

A “sonic” toothbrush refers to the speed at which it moves. There are actually two different distinctions: sonic and ultrasonic. The latter is much faster, with a rate somewhere in the range of 192,000,000 brush strokes per minute. These toothbrushes are approved by the FDA and have an ultrasonic vibration, which has been shown to aid in healing gingivitis, removing plaque, and reduce bleeding of the gums.

A sonic toothbrush, on the other hand, moves much slower, usually around 30,000 – 40,000 strokes and doesn’t have the same healing properties.

The Sparkler Sonic Toothbrush clocks in at a relatively slow 22,000 brush strokes per minute.

How Sparkler Sonic Toothbrush Works

They don’t really say. We can assume it’s a battery-powered toothbrush, but the type of battery used and whether it’s rechargeable is not mentioned. There also appears to be no charging apparatus included with your purchase.  This means this product probably has a limited lifespan of indeterminate length.

They also don’t mention if the Sparkler Sonic Toothbrush has a rotating or back-and-forth brush head. If it rotates, you move it from tooth-to-tooth, and if it vibrates, you brush as you would normally. (Don’t forget to floss!)

Sparkler Sonic Costs:

$16.99 (broken down as $10 plus $6.99 shipping/handling). It comes with either an Elegant Pink or Sunset Gold cover/case. If you want another Sparkler Sonic Toothbrush, add another $6.99 in fees.

They promise you can return your Sparkler Sonic Toothbrush within 30 days for your initial $10 back, but you must pay to ship it back and they will keep all shipping/handling fees. Also, you must include a written “detailed explanation” with the toothbrush or they can reject your return.

Bottom Line: Is Sparkler Sonic Toothbrush a Scam?

This isn’t a scam, but rather a product that really offers little value for your money, aside from an eye-catching case. First, remember, it’s an “As Seen On TV” product, which often don’t live up to expectations. (The company behind it, Telebrands, has had over 1700 complaints in the last 3 years from consumers according to the BBB.)

Also, it’s a “sonic,” not an “ultrasonic” toothbrush as outlined above – and on the slow side as well. It has no battery information and doesn’t seem to come with a charger.

They suggest it will make your teeth up to 2 shades whiter but offer no proof to back it up, aside from a “Before and After” photo of a model, which could be Photoshopped.

Most importantly, this product will not clean your teeth any better than a regular, cheaper toothbrush. Many studies have shown that it’s the length of time (2 minutes, minimum) and the way you brush your teeth, including flossing that will give you better oral health.

You may be tempted by the sparkle, but because of the reasons above, we believe you will ultimately be disappointed in this product.

If you have any experience using the Sparkler Sonic Toothbrush, please share your experience and review with us below.