SonicGroom by Micro Touch from Idea Village boasts it’s the world’s first electric full-body trimmer for men that combines sonic power with Micro Touch technology. SonicGroom is said to be painless, have no blades, and promises you can use it from head to toe to trim or remove unwanted hair.

What’s the “mission” of SonicGroom by Micro Touch?

SonicGroom by Micro Touch uses music that sounds an awful lot like the theme from Mission: Impossible to pitch their men’s grooming product. The bearded young man (clearly not Tom Cruise) who receives the device is told that SonicGroom contains sonic power, which helps lift and sweep away hair, allowing for a shave as close as a razor, without any sharp edges. They state this means you can use it everywhere on the body, including (cough) the most sensitive areas.

Sonic Groom by Micro Touch is said to come with a rechargeable lithium battery and charger, a foil shaving head, and an advanced trimming head with 2 snap-on guides. They state the advanced trimming head is perfect for sideburns, moustaches, beards, ears and nose, and even the back of your neck. To trim your hair between visits to the barber, they instruct you to snap on one of the one of the guides and use around the sides and back of your hair.

Finally, they tell you to switch to the micro foil for the closest shave possible and add that it’s so gentle you can also use it for all your “manscaping” needs.

What is sonic technology and how does it work with hair?

Sonic technology is the concept of using many micro vibrations against the skin, said to make the hairs stand up so they are easier to shave. SonicGroom by Micro Touch doesn’t state how fast it vibrates but we found the Series 7 by Braun makes a similar claim with a head that has 10,000 micro vibrations per minute.

How much does SonicGroom by Micro Touch cost?

Sonic Groom by Micro Touch retails for $39.99 plus $4.99 shipping and handling for a total of $44.98. There is also an option to add a 10-piece grooming kit (containing items including 2 nail clippers, tweezers, shoe horn, comb, and nail file), which brings the retail price to $59.99 plus $9.99 shipping for a total of $79.98.

How do I get my money back for SonicGroom by Micro Touch?

SonicGroom by Micro Touch is covered by a 60-day warranty minus any shipping fees and what it costs you to send back. You can reach SonicGroom customer service by calling 866-972-4739.

Bottom Line: Is SonicGroom by Micro Touch a Cool Manscaping Tool?

The SonicGroom commercial is certainly exciting and the promise of one shaver for everywhere sounds appealing. However, we’d like to remind you that this is an “As Seen On TV” product. Generally speaking, these types of items tend to promise more than they deliver, often disappointing consumers who then call them “scams”.

We couldn’t find specific reviews of SonicGroom by Micro Touch as the product is still new. However, on our website several consumers have reviewed the Micro Touch Tough Blade and they don’t paint a pretty picture. “Horrible,” says one. “My butter knife shaves better than this junk,” reads another. To be sure, this is an actual razor not an electric shaver but we also should point out that their Micro Touch Max electric grooming tool averages 3 stars on Amazon. Several of the reviews deemed most helpful give it 1 star, saying it is very cheaply made.

Will SonicGroom by Micro Touch fare better with consumers? Perhaps. The Better Business Bureau gives Idea Village an A+ for a low number of complaints (43 in the last 12 months) relative to their size, all of which have been promptly resolved.

Which is better, electric shavers or razors?

Which brings us to the age-old question every man wants to know. Honestly, there are pros and cons any shaving method you choose. The biggest issue against using an electric, however, is that it may take your skin several weeks to adjust to the shaver head, resulting in unsightly (and sometimes uncomfortable) irritation.

An experiment by a writer for the Art of Manliness, where he switched from a razor to an electric shaver for one year, ended in the conclusion that ultimately a razor was the better option for a close shave. He found that electric shavers have changed little over the years, except to add bells and whistles like “micro-vibrations” that aren’t worth the sticker price.

You may also be interested in Manscaping Made Easy from Men’s Fitness.

Let us know your experience with SonicGroom by Micro Touch below!