Pura D’Or Argan Oil is a type of oil sold by Pura D’Or in varying concentrations that they claim is good for the hair, face, skin, and nails. They promise their argan oil products are 100% certified pure organic and can help regrow skin cells, reduce fine lines, add volume, and prevent hair loss.
What Is Argan Oil?
Argan Oil is a oil collected from the fruit of the argan tree (Argania Spinosa in Latin) which grows only in southwest Morocco. For centuries, argan oil has been used in cooking as well as a cosmetic or medicinal item. It is dribbled on cous cous, fed to animals, as well as used to tame frizzy hair or treat skin diseases.
It has recently become a “hot” product in Europe and the USA. In 2007 there were just 2 products in the US that listed argan oil as a main ingredient; in 2012 there were 111.
The production of argan oil is perhaps what makes it both so alluring and expensive. It is said that the best, most pure argan oil to use for beauty purposes must be extracted by hand from the nut of the argan tree. All around southwest Morocco many so-called Women’s Cooperatives have been created where the women are said to be making a living wage in exchange for their extraction skills.
Argan oil is said to be rich in vitamin E and linoleic acid, making it potentially good for the skin. However, in spite of claims ranging from anti-oxidant to wrinkle-buster there is no scientific evidence applying argan oil to the skin or hair has any special benefits. Indeed some medical professionals think oils like argan oil wouldn’t be able penetrate the skin deep enough for any effect.
An oft-cited review by proponents of argan oil in Alternative Medicine Review states: “Cosmetic properties attributed to topical (beauty) oil are primarily based on traditional claims and have little scientific backing.”
Pura D’Or Argan Oil Cost:
$24.99 for 4 oz. Pure and Organic Argan Oil, which is said to include free shipping. Other Pura D’Or products including conditioners and hair loss prevention shampoos sell for a similar amount.
Pura D’Or Argan Oil comes with a 100-day guarantee, minus any shipping costs.
Bottom Line: Is Pura D’Or Argan Oil a Scam?
To be honest, we are unconvinced of the therapeutic benefits of argan oil. Many women swear by it, but evidence other than the anecdotal is scarce.
And while Pura D’Or Argan Oil does have almost 3,000 reviews on Amazon.com and averages a 4.7 rating, we looked a little closer and found that many people were given a free bottle in exchange for a review.
Since the cosmetic industry is essentially unregulated in the US, it’s impossible to know how much argan oil is truly in their product. Pura D’Or claims that it is 100% Pure and Certified by by EcoCert but this is only a voluntary certification that it is organic, not what it’s made of.
That said, we appreciate Pura D’Or’s 100-day satisfaction guarantee and many people are eager to try this “magic” oil. Therefore, if you do decide you’d like to try argan oil, remember there is no proof to any of its claims. Use sparingly (it is expensive) and keep an eye on the calendar. If you don’t notice a difference, contact them within the 100 days for your money back.
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