Neuroxium is an herbal supplement for your brain that the sellers state will triple your cognition, reverse years of memory loss, and create a “young” mind. They insist Neuroxium is a “Fountain of Youth” for aging minds, is available without a prescription, and works on everyone 40 years or older.
The Neuroxium Pitch
Neuroxium uses many tactics to get you to try their alleged brain-enhancing product. First, it has a high-tech website that literally pulsates and bubbles, adding to the “wow” factor that this is a cool product.
Next, there are several indicators alluding to a supposed high demand for Neuroxium. First, they have a popup that appears, saying “due to overwhelming demand, national media coverage, and scarcity of ingredients” they cannot guarantee supply. However, they state as of today’s date it is still available. In addition, they have recurring popups that say “x” number of people are looking at this page and only “x” number of free bottles left. In truth, these are just subtle pressures to get you to act quickly. (If you visit the website the next day, these same warnings will still be there.)
They also have pictures of a brain claiming to show a 250% increase in synapses and a chart that allegedly represents the benefits of using Neuroxium in “working memory,” “long-term memory,” and “speed of processing.”
But here’s the funny thing about the human brain: so much of how it works is still a complete mystery. For example, Discover outlined 10 unsolved mysteries of the brain and some of these may surprise you. For example, we still don’t understand how memories are stored or retrieved or what basic activity of the brain is. Some things happen inside our minds that can’t be measured or displayed. We’re not really even sure what “intelligence” is in a biological sense, or for that matter, what it is to be conscious.
With that in “mind,” you can see how these charts and pictures essentially have no real meaning, aside from looking fancy.
How Neuroxium Works
Since, as we mentioned, science doesn’t understand how the brain works, how Neuroxium works is also a mystery (aside from what their marketing materials tell us).
Essentially, Neuroxium is a “smart drug” or nootropic, a term coined in the 1970s to describe chemical substances designed to enhance brain function that have relatively few side effects and don’t offer a psychedelic high like LSD or marijuana. There are herbs, amino acids, and both natural and man-made compounds.
But since nootropics are a supplement and not a prescription drug, they are essentially unregulated by the Food and Drug Administration. Supplements are considered safe, so long as they carry the disclaimer they are not intended to diagnose, cure, prevent, or treat any disease. (To learn more about what this means, read our article about the FDA here.)
Over the years, there has been a lot of interest in nootropics, especially in Silicon Valley, where CEOs and workers are always trying gain a competitive edge. And while there have been numerous studies of the various substances, generally they have been very small or done in an unscientific manner (for more info about clinical studies and how to read them, check out this article).
ABC News investigated memory supplements and came to a similar conclusion. “There is no current evidence provided by rigorous double-blind placebo controlled clinical trials that any of these substances can improve memory in the aging brain,” Dr. Sid Gilman professor and chair of the neurology department at U. of Michigan was quoted as saying.
What’s In Neuroxium?
Still, there is intrigue about nootropics and some small, promising data. And since you are still reading this article, you are probably interested too. So we’ll break down the individual ingredients listed and point to expert opinions so you can see for yourself.
Ginko Biloba – A very popular ingredient in memory supplements, including Neuroxium. However, the Mayo Clinic states that, while small studies have shown improvement in cognitive function in older adults, most doctors feel it has not lived up to its initial hype. WebMD points to a 2009 study in the Journal of American Medical Association that showed no difference compared with a placebo in adults with little or no cognitive decline and warns that it may thin the blood and side effects include headache and nausea.
Phosphatidylserine – They claim it helps increase cognition and “faster messaging.” Again, we turn to the Mayo Clinic (the #1 hospital in the nation according to U.S. News and World Report) that says there is preliminary evidence plant-based phosphatidylserine helps with memory in the short term but more research is needed.
DMAE Bitartrate – They call this “brain food” and it is thought to help the body create more acetylcholine, a natural chemical involved with the brain. WebMD says it’s likely ineffective for Alzheimer’s disease. In 1977, one study gave older patients DMAE for 4 weeks; 10 patients had improvements in their mood and less anxiety and 4 were unchanged. There was no noted improvement in memory.
Vinpocetine – A man-made compound touted as helping with blood flow to the brain. A scientist examining the studies that have been done on Vinpocetine determined the evidence it helps with dementia is inconclusive.
St. John’s Wort – This is a very popular supplement thought to help with depression. Many reputable medical organizations, including University of Maryland agree with this assessment. However, it is only for mild depression and can interact or inhibit other medications and it is therefore recommended only after consulting with your doctor.
Bacopin – (aka Bacopa Monneri) They claim it relaxes the brain for clear thinking. Bacopin is one of the more promising of the ingredients. A neuropharmacological review of studies concluded it had “immense potential” but it is “critical” that long term studies be conducted.
Alpha Lipoic Acid – Is an antioxidant they claim breaks the blood-brain barrier to protect brain tissue. Again, we turn to researchers at the University of Maryland who state while alpha lipoic acid does penetrate the brain, there’s no evidence either way that it works to help or protect it.
Green Tea Extract – They state it’s the “ultimate crash free energy boost” full of antioxidants. Of course green tea has been enjoyed for centuries in China, and there is a study with 2501 participants, which concluded it helps with cognitive decline. But this study was about drinking green tea, not taking it in pill form.
We could find no specific studies of Neuroxium itself.
5 month supply = $199 (this is the default order)
3 month supply = $159
1 month supply = $89
There is also language in the terms and conditions about a 14 day free trial, which gives you 14 days of Neuroxium with the purchase of 2 bottles at $99 each for a total of $198.
In spite of the fact they say “100% Satisfaction Guaranteed” you may only return damaged or defective bottles for exchange within 30 days.
There is a Quick Cancel button for subscriptions, but we couldn’t figure out how these subscriptions work. (We suspect it’s a sneaky auto-ship program.)
Bottom Line: Is Neuroxium a Scam?
As we’ve pointed out, there is a small bit of evidence some of the ingredients in Neuroxium may have some cognitive benefits. But here are a few things to consider.
First, how do we know what they say is in the bottle is actually in there? A recent investigation by the New York attorney general found that many well-known brands (including GNS and Target) didn’t contain the ingredients listed on their label. This seems to be a general problem within the supplement industry, which can lead to ineffective products or cause allergic reactions. A study by the University of Guelph found a product said to contain ginko biloba was contaminated with black walnut, which could affect people with nut allergies.
Second, this is a company located in the Netherlands, which may make contact difficult should you have any problems. And, remember, they don’t offer any returns on their products, only exchanges, and they could quite possibly ensnare you in an auto-ship program.
What do we recommend if you are interested in buying brain supplements? Read our article on the smart way to buy a smart pill.
And let us know your experience with Neuroxium below!