Innate Skincare is an anti-aging cosmeceutical that claims it will help you quickly achieve visibly looking younger skin. Innnate Skincare promises that your skin will be brighter, more radiant, and it will smooth the look of stubborn fine lines. They urge you to can claim your trial offer while supplies last. But you should be WARNED that Innate Skincare is using some “classic” tactics to get you to pay at least $89.95 (read on for more info).
The Innate Skincare pitch uses a template we’ve seen before
Innate Skincare has a professional looking website with pictures of beautiful young models, some clinical evidence, and even an impressive “Before/After” picture.
However, upon closer examination, much of this information is incomplete at best, and certainly misleading.
First of all, the website itself looks very familiar to us. Hmmmm… Where did we see that before? Ah, yes. A product called Neuology Syn Ake:
In other words, they’re using a generic web page, basically switching out the name of the product. While technically not illegal, this certainly seems to indicate that their product is not as “revolutionary” as they claim.
Now we’ll look at some of the “clinical proof” Innate Skincare provides. Well, first they have a fancy chart which, incidentally, is the same exact chart on the Neuology Syn Ake page.
This chart purports to show people who used Innate Skincare had an improvement of overall skin tone, it reduced the look of uneven and sagging skin and firmed their skin structure.
But what do those bars really mean? And where did they get this data? They don’t provide any information, so this “chart” is essentially meaningless. (Learn more: How to Read a Clinical Study.)
Next, let’s move on to the “Before/After” photo:
Looks rather impressive, until you tilt your head and glance at the asterisk on the side, which reads: “Simulated Imagery.” In other words, it’s fake.
The, if you scroll all the way down to the bottom, the fine print reads:
“Results in description are illustrative and may not be typical results and individual results may vary. The depictions on this page are fictitious and indicative of potential results. Representations regarding the efficacy and safety of Innate Skincare have not been scientifically substantiated or evaluated by the Food and Drug Administration.”
Translation: These results are all fake and the Food and Drug Administration has not checked Innate Skincare to see if it works or if it is safe.
But because Innate Skincare is a cosmeticeutical (aka a cosmetic that promises drug-like benefits) and not subject to pre-market FDA inspection, as long as they include that information in the fine print, they can sell it without it being tested.
The Innate Skincare Trial Offer is shorter than you think and not free
Now let’s dissect the Innate Skincare order page, so we can show you what’s really going on.
First, you’ll see that it says “13 others are viewing this offer right now” and that there’s a clock next to this number. This is to put subtle pressure on you to order quickly, as you may think they are running out.
The truth is, they very likely have plenty of Innova Skincare on hand – you’ll notice that the clock is counting UP not down. (And if you refresh the page, it will reset.)
If you try to leave, they’ll knock down the price to just $2.95 shipping for a 30-day supply.
Of course, that’s not where they are really making their money. That information is in the tiny fine print:
If you’re having a hard time reading that, we don’t blame you.
We’ll translate it for you. It says that the Innate Skincare Trial Offer is 15 days long, starting from the day you ordered it. After these 15 days are up if you do not contact them to get a refunf, you will be charged $89.95 for the bottle of Innate Skincare that you received.
In addition, you’ll be enrolled in an auto-ship program, being sent more Innate Skincare every month and billed $89.95 plus shipping fees.
Innate Skincare customer service (877) 216-6288.
In the lengthy terms and conditions, Innate Skincare also has a Negative Option Clause, which allows them to deduct whatever amount they think you owe them from your bank account if you fail to notify them before the product has shipped. (How do they get away with this? Read more about the Negative Option here!)
Finally, it states that other than fraudulent transactions, returns are at the discretion of the company.
Bottom Line: Innate Skincare is an unproven anti-aging cosmeceutical that will likely have you paying at least $89.95
As we’ve outlined above, Innate Skincare uses generic anti-aging information, provides no clinical proof, admits using fake photos, and has a very short trial offer taboot.
Since there is no guarantee when Innate Skincare will arrive in the mail, you will eat up much of the 15 days just waiting for it to arrive. By the time you get around to realizing it doesn’t work as you hoped it would, you’ll likely be charged for the first jar and the second one will be on it’s way. Because of the Negative Option, they can yank out the next payment without your permission.
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We hope this helps you learn more about Innate Skincare’s pitch. Let us know your experience below!