Diamond White Toothpaste is a toothpaste that claims to be made from microfine diamond powder that will gently buff away stains left by food, smoke, or liquids leaving your teeth dazzlingly white. They tout its patented formula is gentle, tastes great, and contains no harmful chemicals like hydrogen peroxide or parabens.

How Diamond White Toothpaste Works

Diamond White Toothpaste is said to use nanotechnology to create tiny diamond particles that they claim are one of the best polishing agents available. They add Diamond White Toothpaste is infused with anti-oxidant CoEnzyme Q10 said to fight against periodontal disease.

To use Diamond White Toothpaste, they instruct you to use in instead of your regular toothpaste. They claim the abrasive nanodiamonds will get into the pores of your teeth and remove all the nasty buildup from staining foods or drinks. Then, smile! They promise you’ll feel great and be more confident, thanks to having brushed with Diamond White Toothpaste.

Diamond White Toothpaste Cost:

$43.97, which includes (2) 3.5 oz. tubes of Diamond White Toothpaste as well as a Diamond Sonic Toothbrush. This is broken down as $24.99 plus $8.99 S&H for the 2 tubes of toothpaste, plus the toothbrush is added for another $9.99 in shipping fees. It is said to include a lifetime supply of Diamond Sonic Brusheads, but it was unclear if this was an additional fee (customer service had no information available).

There is a 30-day money back guarantee for Diamond White Toothpaste, minus any S&H charges and what it costs to ship back.

Bottom Line: Is Diamond White Toothpaste a Good Teeth Whitener?

Diamond White Toothpaste may indeed include tiny diamonds, which can be an abrasive to help remove buildup and stains. What it does not appear to have is the seal of approval by the American Dental Association (ADA).

According many sources (including our own dentist) you should only buy toothpaste that has the ADA seal. This shows it has been evaluated for safety and effectiveness. Customer service had no information and there was no such language on their website or in the infomercial indicating ADA approval. We also couldn’t find it on the ADA list of approved products.

Without the ADA seal, we cannot recommend you buy Diamond White Toothpaste. If you are looking for a new toothpaste, we recommend reading Weighing Your Toothpaste Options from WebMD. 

We’d also like to caution you that while an abrasive toothpaste may be a good way to scrub away stains, heavy use can wear away tooth enamel. This can cause discoloration as well as sensitivity. A 2008 dental study by Dr. Thomas Abramson published in the International Dental Journal showed that toothpaste abuse can cause surface damage. This can lead to more discoloration, which can cause people to brush even harder, creating a vicious cycle.

If you are looking for a way to get whiter teeth, you may choose an abrasive whitening toothpaste, but only use a pea-sized amount, not a huge gob. Also, don’t brush more than 3 times a day for 2 minutes. If your teeth or gums get too sensitive, stop. And don’t forget to floss!

We’ll also let you in on a recommendation on a whitening product that appears to be effective – at least according to Dr. Gennaro Cataldo, a professor at Boston University School of Dental Medicine. In an interview about teeth whiteners for the school magazine, he said that Crest Whitestrips worked.

Let us know your experience with Diamond White Toothpaste below!