Bye Bye Foundation from IT Cosmetics and sold by Guthy Renker is a moisturizing cream that they insist will hydrate, protect, and make you look younger the moment you put it on. This is because they state not only does Bye Bye Foundation comes in 4 different shades and SPF 50 sunscreen, it also contains “light diffusing pigments” that blur your flaws.

What is IT Cosmetics and who is Jamie Kern Lima?

IT Cosmetics stands for “Innovative Technology” and was founded by Jamie Kern Lima, a former newscaster and Miss USA contestant, out of her Studio City apartment in 2008. Ms. Lima claims to have tried many different cosmetics on the market and didn’t find any that wouldn’t cake, crease, or crack. Ms. Lima also suffers from rosacea, a skin condition that causes breakouts, so she was particularly sensitive to makeup.

She says she began developing a line of powders, concealers, eyeliner, and more with “leading plastic surgeons” (which she doesn’t name) to combine correction, protection and perfection. According to a profile in Entrepreneur Magazine, it wasn’t until her first 10-minute appearance on QVC that Ms. Lima and her line of cosmetics shot to fame. In 2014, IT Cosmetics made more than $100 million dollars and Ms. Lima has become a popular personality in her own right. “Lima has also perfected certain routines that inspire relatability -- and which also happen to inspire viewers to reach for their wallets,” the article noted.

What’s so great about Bye Bye Foundation?

Bye Bye Foundation claims it is designed to cover dark spots, fine lines, pores, acne and imperfections instantly and has been clinically shown to last all day. They state it contains “powerful” anti-aging ingredients such as peptides, hyaluronic acids, and hydrolyzed collagen to help “correct” the look of aging skin.

On its surface, Bye Bye Foundation is said to contain 3D Skin Flex Technology, which they describe as “light diffusing pigments” that move with you and are designed to “blur” flaws. In other words, they claim Bye Bye Foundation allows you to look like you’ve been Photoshopped in real life.

To top it off, they add Bye Bye Foundation contains mineral-based SPF 50 sunblock that will protect your skin from the aging effects of UVA/UVB rays. 

Bye Bye Foundation also includes results from a study they conducted that state 96% saw softer, smoother looking skin, 85% saw reduction on visible wrinkles, and 77% saw smaller looking pores. 

However, it should be noted that not only was this a self-assessed study, there is no other data as to how it was conducted and how many people were involved. In other words, it’s likely not a very rigorous scientific study. (To learn how to read a clinical trial, click here.)

How much does Bye Bye Foundation cost to use?

IT Cosmetics is running a TV Offer, which gives you a few options for purchasing.

A 5-piece kit goes for $39.95 per month, which includes:

  • Bye Bye Foundation Full Coverage Moisturizer 1.08 oz
  • Bye Bye Concealer Anti-Aging Waterproof Full-Coverage Concealing Cream .17 oz
  • Bye Bye Pores Tinted Skin Blurring Finishing Powder 6.8 g
  • Hello Lashes 5-in-1 mascara .33 oz
  • Vitality Lip Flush 4-in-1 Reviver 3.40 mm
  • “Free Gift” of Live, Love, Laugh Vitality Face Disc .54 oz
  • “Free Gift” of Heavenly Luxe Complexion Perfection Brush

A 7-piece kit for $49.95 per month adds:

  • No Tug Waterproof Gel Eyeliner .50 g
  • Brow Power Universal Eyebrow Pencil 

When it comes to paying, you have a few options. First, no matter which kit you choose, you can either select the Introductory Size (which is a 30-day supply), which costs $5.99 in shipping OR you can choose a Full-Size Supply, which includes free shipping.

If you order the Introductory Size, 30 days after shipment they will send you a 90-day supply at the monthly price indicated above. You can then choose to be billed $120 (or $149) every 3 months or have it broken up into the 3 monthly payments.

How do I get a refund for Bye Bye Foundation?

Bye Bye Foundation comes with a 60-day money back guarantee, whether you use the product or not. You need to contact customer service within this time frame, which begins the day Bye Bye Foundation arrives.

How do I cancel my Bye Bye Foundation subscription?

You must speak to an IT Cosmetics customer service representative before your next subscription ships.

IT Cosmetics customer service number: (800) 465-7613.

Bottom Line: Is Bye Bye Foundation a good way to look younger?

We appreciate the enthusiasm and sincerity of Jamie Kern Lima, and generally speaking her products get good reviews from consumers who use them. While we couldn’t find any specific reviews of Bye Bye Foundation outside of the reviews in their own store, some did mention that it didn’t work as promised or didn’t come in the right shade (it still averages 4-stars). Beautypedia also notes that air and light exposure often makes antioxidants and peptides useless. 

Remember this is an auto-subscription program that quickly becomes a 3-month commitment, totaling at least $120. IT Cosmetics is run by Guthy Renker who sell the popular Crepe Erase cosmeceutical. On our website, customers give Crepe Erase 2.5 stars complaining of strong upselling tactics during the order process, confusing auto-ship program, and a product that doesn’t work as they promise.

From our investigations, we have discovered that cheap skin creams work just as good as expensive ones, as well as the fact that there is no Fountain of Youth. We suggest you remember these facts before signing up for a monthly subscription of Bye Bye Foundation and IT Cosmetics. 

Let us know your experience with Bye Bye Foundation below!

You may also want to read: EXPOSED! 7 Secrets of the Anti-Aging Industry