BrainSense from Leading Edge Health is a supplement that claims it will allow you to unlock your brain’s potential and amaze people with improved memory and concentration. They insist BrainSense will boost your cognitive powers, allowing you to think more clearly, reduce stress, cut through “brain fog”, and easily acquire new skills.
What is a nootropic and how do they work?
A nootropic the fancy name of a substance that interacts with your brain designed to increase your smarts but not give you a psychedelic high like pot or LSD. The term was coined by in the early 1970s by Corneliu E. Giurgea, a Romanian scientist who developed Piracteam, considered one of the first nootropics. Since that time, there have been dozens if not hundreds of other substances claiming to interact with the brain in one way or another to “supercharge” it.
But there are a couple of problems. First of all, we don’t really even understand how the brain works. For example, there is no standard “baseline” brain activity and neurons fire in our minds all the time without a clear purpose. We still know very little about how we store and access memories.
The same goes for nootropics: we don’t really understand the mechanisms of how – or if – they really work. An investigation by Men’s Health Magazine found that most evidence about smart drugs is from rodent studies or conducted in a test tube. There have been no large-scale human studies of any nootropic, and the results from small-scale studies are generally inconclusive.
Still, the concept of nootropics is intriguing for many people who are willing to be a “human guinea pig” and report their experiences on forums such as the nootropics thread on reddit. Because they are an herbal supplement and not a pharmaceutical drug, they are considered safe and available without a prescription.
What’s in BranSense that makes it work to enhance my smarts?
Ok, we get it – you don’t believe us. Well, let’s take a look at the ingredients they list and see what evidence there is.
Vitamin B-12: They claim it leads to better memory, thinking and reason. Vitamin B-12 is very important for our energy, skin, hair, eyes, liver, and nervous system. However, it is rare to be vitamin B-12 deficient, although older people might be mildly deficient. Vitamin B-12 can give people more energy and may help older adults with Alzheimer’s but the Mayo Clinic says more studies are needed. We could find no evidence taking vitamin B-12 helps a healthy adult with their memory.
Aceytl L-Carnitine: They say: “may give the brain more energy”. We say: the key word is “may”. There is some evidence Acetylcarnitine may help people with Alzheimer’s or who are alcoholics, but again no evidence it helps an otherwise healthy brain perform better.
Panax (Asian) Ginseng: “Significant improvement of working memory,” it says on their website. Ginseng has been used as Chinese medicine for thousands of years for a variety of ailments, including erectile dysfunction. There is a small amount of evidence that Asian ginseng can help improve memory in healthy people, however the University of Maryland points out that different studies have attempted to test different mental functions, so it’s unclear what the real benefits are.
Blueberry extract: They tout this ingredient has “neuro-cognitive benefits” and indeed there is some evidence the flavonoids in blueberries improve memory and decision-making. However, WebMD recommends you eat blueberries fresh, frozen, or freeze dried to get the effects.
Phosphatidyl Serine: They claim there is evidence it is linked to better memory. WebMD does say it is possibly effective for age-related mental decline, but this has been shown with phosphatidylserine made from cow brains. Since the onset of Mad Cow disease, the chemical is now made from soy or cabbage and has less evidence to back it up.
Conclusion: There is a small amount of evidence any of the individual ingredients will have any effect on your memory or smarts. There is NO scientific study of BrainSense itself.
In addition, there is no indication of how much of each ingredient is in BrainSense so you don’t really know what you are getting.
How much does it cost to try BrainSense?
- 1 bottle BrainSense: $69.99 + $12.99 shipping (7-10 days) = $81.98
- 3 bottles BrainSense: $149.99 + $12.99 shipping = $162.98
- 5 bottles BrainSense: $179.99 + $12.99 shipping = $192.98
You can also opt for faster delivery – $14.99 3-5 days, $16.99 2-3 days, or $36.99 if you simply have to be smarter tomorrow and need it shipped overnight.
How do I get my money back for BrainSense?
Brainsense is said to come with a 67-day money back guarantee starting from the day you ordered it, minus any shipping charges. They promise you can return up to 2 bottles opened for a full refund. However, your bottle must be received by them within the 67-day time period or your return could be refused.
Brainsense customer service: 1-866-621-6886 (USA) or 1-604-677-5365 (International) email: firstname.lastname@example.org.
BrainSense Arbitration Agreement
When you purchase BrainSense, you are also signing an arbitration agreement which states that you cannot sue them in court, nor join any class action lawsuits against them.
Bottom Line: Does it make “Sense” to try BrainSense?
No. Why do we say this? Well, not only is the evidence behind BrainSense sketchy, the company behind them, Leading Edge Health is also suspicious. Around the web, consumers complain of deceptive billing practices. For example, on the Leading Edge BBB webpage, customers complain of being charged for products they did not receive or did not want, or that simply did not work. Several mention being signed up for a sneaky auto-ship program that they did not agree to. (The company defends itself by stating all the information is included in their Terms and Conditions.)
We also don’t like the arbitration clause as well as the fact that Leading Edge Health is registered in the Bahamas. Meaning they’re likely sipping on tropical drinks outside the legal jurisdiction while you fume.
If you are still interested in nootropics, we strongly urge you to read our Smart Guide to Buying Smart Drugs.
And let us know your experience with BrainSense below!