BrainFire is a memory supplement the sellers promise will “ignite” your potential, increasing memory, reaction time, focus, and give you a better overall health and mood. They insist their pill is 100% natural and if you take it, you will notice improved memory and focus within the first week.
The BrainFire Pitch
BrainPower uses the lure of memory enhancement/brain boost along with an urgency factor to get you to buy their product. They state that BrainFire is the #1 cognitive enhancer, without providing any context or specifics of their claim.
They also include logos from major media organizations, including the New York Times, NBC, and USA Today, in an attempt to link them in some way to their product. However, they point to no specific article or mention of BrainFire and a search of their individual archives pulled up no results.
Then, they urge you to “hurry, while supplies last” and ask you to first fill out your name, address, and phone number before even allowing you to know what their product costs (this way they can keep/use this info even if you decide to abandon the transaction).
When you get to the order page, in big letters at the top is the word CONGRATULATIONS and that you qualify to receive a “massive” 75% off your first order. There is also a countdown clock, ticking its way down from 9 minutes, saying that’s when this offer expires; but, if you click the refresh button the clock automatically resets.
They also claim that 17 people are viewing the page right now, and that 10 people have purchased BrianFire in the last 2 hours. Why? Because it’s been shown that when consumers feel like they are missing out on a deal, they are more likely to buy (read more about this phenomenon in our article: The Science of Infomercials: Why You Buy).
How BrainFire Works
Even though they claim the ingredients have been proven to increase memory recall in men and women of almost all ages, they don’t list the specific ingredients, so we don’t know! However, we do know that memory supplements in general have very little scientific proof as to their efficacy (that means “effectiveness,” in case you haven’t taken your smart pill yet ☺).
For more information on memory supplements, read: Fortifying Your Memory With Supplements from WebMD.
The default price/selection is 5 bottles listed as $28.99, but in smaller letters it says “per bottle,” making this total $144.95; you are also given the options to pay another $3.99 in “shipping protection.” Again, adding urgency and herd mentality to your decision process, they claim there are only 8 left at this price. You also have the option to order 3 bottles at $104.97 or one at $53.98.
BrainFire offers a 30-day money back guarantee for unopened products only; in addition, this 30-days is calculated from dated ordered, not received. Also, language in their lengthy, confusing terms and conditions page states:
“We cannot process refunds for Brain Fire purchased from trial program. Subsequent shipments do not carry a money back guarantee. You have up to 30 days after receiving your initial Brain Fire products to call and modify, extend, or cancel your auto ship program.”
However, when we called, BrainFire to elaborate, a representative on the telephone stated there was no auto-ship program and insisted there was a money back guarantee.
Bottom Line: Is BrainFire a Scam?
We know you are smarter than you think you are. Therefore, we’re going to let you “connect the dots” on BrainFire and make your own decision.
- They do not list the ingredients so you do not know what you are getting.
- There is no scientific evidence that the product works.
- There are no customer testimonials.
- The terms and conditions are contradictory.
- Their claims have not been evaluated by the FDA.
If you’d like more information about what to look for and how to buy a memory supplement, we suggest reading The Truth About Memory Supplements from our sister publication, Highya.
You may also like: Don't Be an IDIOT: The Smart Way To Buy a Brain Supplement
Let us know your experience/opinion of BrainFire below!