Pure Nails is a how-to guide pitched by Nick Lane that promises to teach you how to get rid of yucky nail fungal infections that could also be harmful to your health. Mr. Lane promises he will take you step-by-step through the process of creating an all-natural elixir that will get rid of itchiness as well as more serious conditions like cellulitis and fungal meningitis.
The Pure Nails Pitch
Pure Nails uses two tried-and-true tactics to get you to buy their product: fear and the long-form pitch. First, they immediately attempt to scare you with a “Warning!” that the video may contain “explicit” images that may be shocking.
Sorry guys, it turns out these explicit images are pictures of fungi taken under a microscope. But to a neat freak or germophobe, these pictures can indeed be unsettling, along with statements that these bacteria are eating away at your nails and toes. Yikes!
This long-form video is narrated by Nick Lane, a “medical researcher” and “natural practitioner” who says he is using a pseudonym to get revenge on Big Pharma, who allegedly made him suffer for years with expensive fungal treatments.
This personal account is designed to draw you in and take you on an emotional roller coaster ride, resulting in you purchasing this eBook. According to KISS Metrics, people are 85% more likely to buy a product after watching a video.
How Pure Nails Works
They don’t give away the “secret” to getting rid of nail fungus, otherwise they’d have nothing to sell. Instead, they tell you this all-natural formula contains common ingredients like apple cider vinegar, coconut oil, and baking soda.
Mr. Lane says his formula takes just 10 minutes a day to apply and will work on 99.8% of fungal infections.
Pure Nails Costs:
$39, which is said to include Pure Nails, an Atlas of Home Remedies, 50 Natural Cures for a Beautiful Body, and Smart Cooking. This amount is said to be a discount of the regular price of $97.
Pure Nails offers a 60-day money back guarantee from date of order, minus any shipping fees. The Terms and Conditions also mention that any subscriptions must be cancelled within 30 days.
Bottom Line: Is Pure Nails a Pure SCAM?
Toenail fungus is indeed an itchy, ugly, uncomfortable problem for many people, especially athlete’s foot. However, both cellulitis and meningitis, while very scary are also very rare. Unless you have a compromised immune system like HIV or cancer, your fungus is unlikely to spread and cause you to die.
The questions we are asking is: Who is Nick Lane? He says he is using a pseudonym to prevent lawsuits and that he is a “medical researcher.” In other words, he is not a doctor and has no medical training. We also have to laugh at his poor proofreading skills when the video states Pure Nails will help you “without painful surgery that’ll make you walk in crotches for weeks.”
If he can’t spot that obvious error in his sales video, how accurate is his “research”?
Also, what exactly are you buying? It’s not entirely clear. It looks like these are books and Mr. Lane says you will be able to download them but the Terms and Conditions talk about DVDs being shipped. They also mention a subscription in the fine print.
If you are suffering from toenail fungus, we strongly recommend seeing a doctor, especially if you are a diabetic or have a compromised immune system. Dr. Pamela Ng of the Cleveland Health Clinic says an over-the-counter antifungal foot cream can help.
We hope we just saved you (at least) $39.
Let us know your experience with Pure Nails below!