OrthoShock is an insole that the sellers say is incredibly comfortable and works like a shock absorber in your shoe. They boast that OrthoShock shoe inserts have “non newtonian properties”, which significantly reduces the shockwaves that go through your body as you walk.

How does OrthoShock work to get rid of my achy feet?

OrthoShock is a small clear insert with a butterfly-shaped green area that fits in the heel of your shoe. What they claim makes it so revolutionary is its so-called “non newtonian” properties. If you flunked or forgot your math, this is referring to Sir Isaac Newton, who discovered the law of gravity amongst other achievements. (They must have flunked grammar because Newtonian is supposed to be capitalized.)

Anyways, non-Newtonian properties are explained as the more pressure you apply to something, the more force it absorbs. The OrthoShock infomercial does some pretty interesting tests of their shoe insole.

To show these non-Newtonian properties, host David Jones hits a non-Newtonian fluid with a hammer; because one of its properties is shock absorption, instead of splashing, it gets firm. Next, he hits an OrthoShock insert that is on the back of his hand with a hammer too, and claims it absorbs the shock so he feels no pain.

But if you look closely at the video, he appears to be switching to a rubber hammer.

OrthoShock video‚Äč

A sheet of green OrthoShock material is also shown to prevent damage to a wall from a wrecking ball, but if there’s a switcheroo it’s less obvious.

The big finale is when Mr. Jones starts running on a non-Newtonian fluid to further illustrate OrthoShock’s shock absorbing properties; when he stops, he sinks to the bottom of the pool. The fluid he is running on appears to be Oobleck, which is basically 2:1 cornstarch to water and food coloring (the name comes from a Dr. Seuss book).

What does OrthoShock claim to treat?

OrthoShock promises to alleviate the following conditions:

  • Heel pain
  • Joint pain
  • Pain in lower back
  • Leg cramps
  • Plantar Fasciitis
  • Heel spurs
  • Knee pain
  • Hip pain

Where does OrthoShock come from?

According to Tim Mitchell, head of product development, OrthoShock was created in the UK as a way to give the benefits of a custom orthotic to a mass-produced product.

To do this, they realized they needed a type of polymer with non-Newtonian properties ­– when stepped on gently it would cushion, but when more force is applied, it turns into a shock-absorbing pad.

Mitchell states they finally found the perfect material in the US, with 6 pending patents, developed by the military. Over the next 10 years, they say they collaborated with podiatrists and doctors and insist OrthoShock has been clinically proven to work by a study done at Staffordshire University (although the actual details of the study are not known).  

Reviews from UK customers seem to be generally positive, although it’s difficult to tell if these are real. One verified purchaser at Amazon UK said they were merely “adequate”.

How much does OrthoShock cost to buy online?

OrthoShock comes in S, M or L, and costs $10 and if you buy one you get one free. However, the teensy weensy print reveals that they charge $6.99 in shipping in handling for the first pair of OrthoShocks and another $6.99 for the supposedly free second set. Translation: you get 2 pairs for $23.90.

Does OrthoShock come with a money back guarantee?

Yes, you have 30 days to try OrthoShock or you can return for your initial $10 back but they’ll keep the $13.90 in fees.

Bottom Line: Is OrthoShock a great way to get rid of pains or Plantar Fasciitis?

We admit, the commercial is pretty cool, even if they pull the switcheroo on the hammer. But we’re still not entirely convinced that OrthoShock will do wonders for your feet or other related pains in your back, hips, or legs.

This is because we came across an article on Pain Science that delved deeply into the world of orthotics (both custom made and over-the-counter) and found that there is just so much a foot support can do so it’s best to keep your expectations low. The American Podiatric Medical Association caution that these over-the-counter shoe inserts cannot correct biomechanical foot problems or long-standing foot issues.

The good news is that for Plantar Fasciitis, a very common stabbing heel pain, can often be helped by a shoe insert and inexpensive ones seem to work just as well as more costly ones. Chris Teldon, who says suffers from Plantar Fasciitis reviewed some of the top brands in his blog for HubPages and reader favorites are listed in the comments (Mr. Teldon does get a commission from Amazon for traffic).

If you suffer from Plantar Fasciitis, good foot support is just part of the solution. The Mayo Clinic recommends stretching exercises, ice, and maintaining a healthy weight: read more advice here.

Therefore, if you are interested in OrthoShock because of its relatively low cost, we’ll pass on a secret: even though they say this offer is not available in stores, it most likely will be. This is because the “As Seen On TV” industry makes most of its sales in person, not over the phone or on the web.

So look for it at Target, Walgreens, etc. If they do have OrthoShock, it will likely be cheaper and you won’t have to wait many weeks for it to arrive. And if it doesn’t help you, you can return easily without having to deal with lousy customer service.

Let us know your experience with OrthoShock below!

You may also want to read: How to Put the Kibosh on Phone Solicitors, Email Spammers, and Direct Marketers