Jidue may look like something you’d see on the ski slopes, but instead these large goggles are supposed to be worn before bedtime and claim to reduce wrinkles while also helping you fall asleep faster. The secret, Jidue says, are patented pulsating nodes around each eye that stimulate and relieve tension using principals based on ancient Chinese medicine.

Jidue is sold by a direct marketing company called ICTV that is accredited by the BBB and currently has an A+ rating for having just 5 complaints in the last 3 years. But does that mean Jidue is really a good product? Let’s take a gander, shall we?

The Jidue Pitch

Jidue is targeting men and women who have trouble sleeping, which, according to the informerical, is 70 million Americans. They attempt to correlate staring at computers and smartphones to stress and insomnia. Jidue is pitched by Forbes Riley, a professional actress who also has her own line of fitness products. She giddily exclaims Jidue (a nonsense word that sounds vaguely French or Chinese) is a fusion of principals of ancient Chinese acupuncture and massage. They try to tempt you with a 14-day trial offer and promise you will sleep better as well as notice a remarkable change in your appearance.

Understanding How Jidue Works

Jidue does look like a pair of ski goggles and comes in either pink or black; it runs off 2-AAA batteries (that are included). On the inside of the mask around each eye socket are 18 rubber-tipped pads they call Acupulse massagers that the makers state stimulate acupressure points. They claim these points date back 1000 years and include Qingming for eye fatigue and pain, Quihou for dry eye and inflammation, and Zanzhou and Yuyao for stress headaches.

To use Jidue, they say to put on the mask and adjust the strap. Then, choose between 11 massage options and time of 3, 5, or 10 minutes. The makers state Jidue will “promote” healthier lymph flow which helps reduce the appearance of dark circles, puffiness, and wrinkles. They say the vibrating will also reduce stress, helping you sleep better. They suggest using your Jidue before bedtime and right when you wake up.

How Much Does Jidue Cost?

$134.91. They disguise this by offering a $14.95 trial for 30 days. If you decide to keep it, you will then be billed 4 payments of $29.99.

Jidue promises a 100% Guarantee, but that seems to not include the $14.95 trial offer fee. If you return it within 30 days they will keep that money but not charge you the additional payments (you must also obtain an RMA from customer service first).

Bottom Line: Is Jidue a Scam?

Jidue may indeed cause a “remarkable change in your appearance,” especially if you wear it in public; however, we feel you should keep in mind:

  • Total cost is $134.91.
  • You won’t get back the $14.95 trial fee even if you return it.
  • They say Jidue is “clinically proven” but don’t provide any real information about the study or who conducted it.
  • The Jidue website states the product has not been evaluated by the FDA and that individual results may vary.
  • There have been a small number of positive reviews online that say it has helped with insomnia and stress.
  • Other customers have complained about a confusing instruction manual and that it is cheaply made and works erratically.
  • The Electronic Retailing Self-Regulation program (ESRP), an investigative unit of the Council of Better Business Bureaus “recommended the marketer modify or discontinue” claims that the product helps people sleep and reduces puffiness or wrinkles until it can back them up with sufficient evidence.

If you have any experience with the Jidue unit and/or the customer service, let us know what you think of Jidue and share your voice below!