The BeActive Brace is a pressure pad you wear below the knee which claims to alleviate the shooting lower back pain you get from injury to your sciatica nerve. By putting gentle pressure on this spot BeActive brace claims it will enable you to be comfortable walking, bending, or sitting again without agony.
They don’t say who makes or sells BeActive Brace on their website, but USA Today did a video segment that featured the pressure pad. It showed director Collette Liantonio, whom they call the Infomercial Queen, coaching an actor to be more “believable” when grabbing their back in pain.
The BeActive Brace Pitch
BeActive Brace claims to be a “revolutionary discovery” that putting a pressure point below the knee relieves the lower back pain associated with the sciatica nerve (which starts in your foot). As mentioned above, Ms. Liantonio directed the spot which does indeed feature actors appearing to have lower back pain, only to show relief when applying the BeActive Brace.
About Sciatica Nerve Pain
Commonly referred to as sciatica, this is the shooting pain you usually feel in the lower back, buttocks, upper thigh, or calf. It can be mild, or quite painful. According to one source, up to 40% of adults will encounter sciatica at some point in their life. The good news is, according to the Mayo Clinic, mild sciatica usually goes away in a few weeks, especially if you rest, stretch, and apply cold/heat packs and take ibuprofen. If it does last longer, you should see a doctor. Acupuncture or spinal adjustments are sometimes pitched as remedies, but there is no conclusive data showing these do work.
There is no mention on the Mayo Clinic site or elsewhere that indicates putting pressure below the knee will relieve sciatica.
How much does the BeActive Cost?
$31.89 for 2 BeActive Braces. “But sensei,” you’re probably saying “it says $19.99 on the website and you get one free!” Ah yes, young grasshopper. There is also something called the Fine Print which states they will charge you $5.95 once for shipping and handling and then once more as a fee for your “free” BeActive brace. This $11.90 is non-refundable, even if you return your BeActives within 30 days. (You also must shell out the money to ship it back.)
Essentially, BeActive does whatever they see fit with your name, address, and phone number, short of writing it on the bathroom wall. They may call you, email you, send you stuff via regular mail, as well as “from time to time” give it to “reputable” third parties.
Also, you should know when you click “Process Order” you are also processing (and agreeing) to their arbitration terms. This means you cannot join any class action lawsuits or sue them yourself if you find yourself injured from this product.
Bottom Line: Is BeActive Brace a Scam?
There is no reliable medical information that says BeActive will work as intended. If you do have sciatica nerve pain, try resting, ice or heat, stretching, and take 2 ibuprofen (but don’t call us in the am as we’re not morning people). If you have persistent sciatica nerve pain, for gosh sakes see a doctor!